The 7R concept in the logistics industry has existed for a long time and many companies use it. These are strictly defined rules that every logistics company must meet if you want to survive on the market and have competitive and better customer service. The 7R principle concerns a certain definition, which consists of timely and safe delivery of a specific product in a specific quantity, price and quality to the address of the appropriate recipient. The delivery date is also not insignificant, because such shipments must always be delivered without delays and within previously agreed deadlines, which affects customer loyalty to brands. Therefore, it is so important to care for the quality of completed goods, deliver them to target customers on time and at the same time take care of good relations with customers and employees.
7R Principle – What Elements Does It Consist Of?
1. Right Choice of Transport Means and Delivery of the Appropriate Type of Product
The first principle concerns choosing the right product among the offered assortment. This means that such goods must be consistent with the customer’s order and be delivered by the appropriate means of transport. In the logistics industry, this also means choosing the appropriate and skillful type of transport for the product’s gauge so as to deliver it safely to the destination intact.
2. Right Product – Delivery of Exactly the Type of Product the Customer Ordered
The second principle of this concept concerns preparing a specific quantity of products, i.e. exactly as much as the customer ordered. It also limits the risk of wasting products in the warehouse and promotes reducing the carbon footprint. Regarding the product – there cannot be more or less of it than what the customer ordered, which is why employees completing the order should always pay attention to the order specification. Therefore, it is so important that the customer receives exactly the quantity of a given product that they need at a given moment.
3. Right Condition and Appropriate Quality of Goods
The third point of the 7R principle focuses on the proper quality of the product, which should be delivered to the customer in an intact state. This means that the product cannot be damaged, destroyed or have any defects. Therefore, it is so important to properly secure the goods for transport and check their quality before shipment.
4. Right Place – Delivery to the Designated Place
The fourth principle concerns delivering the goods to the exact place indicated by the customer. This requires precision from the logistics operator and the driver, as well as good route planning. Delivering the goods to the wrong place generates additional costs and delays, which negatively affects customer satisfaction.
5. Right Time – Timely Delivery
The fifth principle is delivering the goods at the right time, i.e. according to the deadline agreed with the customer. Timeliness is one of the most important factors in logistics, especially in the e-commerce industry, where customers expect fast deliveries. Delays can lead to the loss of a customer and a negative opinion about the company.
6. Right Customer – Delivery to the Appropriate Recipient
The sixth principle concerns delivering the goods to the appropriate recipient. This means that the package must go to the person who ordered it. Mistakes in the address or delivering the package to the wrong person are serious logistical errors that should be avoided.
7. Right Price – Appropriate Cost of Service
The seventh principle concerns the cost of the logistics service, which should be adequate to the quality of services provided. The customer wants to pay a fair price for transport and logistics service, which is competitive on the market, but at the same time ensures a high standard of service.