Do you run an online store and are curious what aspects your customers pay attention to when they receive a package? Do you care about even further improving customer service in your e-commerce store and increasing customer interest in your e-commerce store? Check what to pay special attention to in your store and you will learn what purchasing aspects are important for your customers e.g. in the order fulfillment process, method of packing packages or diversification of courier delivery to specific companies you cooperate with.
Logistics in e-commerce – what significance for sales in an online store do different delivery options, shipping cost, timeliness and how the package is packed have
For most customers in the e-commerce industry, the issue of delivery cost they have to bear, timeliness in delivering the shipment or possibility of using free delivery is not insignificant. The customer wants to have different options for goods delivery and a feeling that your store offers delivery reliability, which is why it is worth doing everything to quickly ship orders and thus build a competitive advantage, which is why it is worth remembering that instant delivery plays an important role in the decision-making process for a new customer and one who is considering repeat purchases in your online store.
E-commerce in Poland during the coronavirus pandemic – about changing habits of online consumers, popularity of free delivery and speed of domestic shipping for online purchases
The coronavirus pandemic played an important role in the process of shaping purchasing habits of many Poles. Many customers, when doing shopping in an e-commerce store – want the store to be very well stocked. The second quite important criterion is that the store has product prices lower than those available in stationary stores. Why? Due to the fact that this aspect is attractive to customers and increases the desire to shop. Due to safety restrictions, closure of shops and stationary points, many business owners had no choice and had to move trade to the internet, which was beneficial for online customers.
The number of online stores in Poland has been increasing every year since then. The e-commerce industry is the most dynamic sector of the economy, which just 5 years ago was worth approx. 1 trillion USD according to publicly available data. Currently, the value of the e-commerce market is over 3 trillion USD. Every year the number of e-commerce stores increases on average by approx. 20%.
How do consumers buy on the internet and why courier delivery and delivery cost are such important aspects for e-consumers?
The vast majority of online stores offer a day of free delivery, which has a huge impact on customers’ purchasing decisions and increases sales. For this reason, it is worth considering the participation of your store in this type of promotional campaigns, because the customer will certainly use this option and order more products. In this way you can obtain greater revenue, which is why it is worth engaging in this type of initiatives.
What courier delivery methods and delivery cost are important for customers in online stores and affect the purchasing process?
The “E-commerce in 2022” report clearly shows that as many as 81% of buyers in online stores most often choose order delivery via InPost Parcel Lockers due to the low delivery price. Meanwhile, delivery to home or work is important for 43% of e-consumers.
However, for as many as 17% of online shopping lovers, the option of delivery to partner points from which they can pick up the package is important. Courier services have no equal in terms of the most popular forms of delivery, which is why it is worth diversifying them in your store in such a way that your customer can decide for themselves which courier company will fulfill their order.
Customers expect the shipping process to be carried out quickly, and the purchase process itself to be fast and trouble-free. They want to be able to calmly compare products from similar price ranges to be sure they are making a good choice.
Also not insignificant for them is such an issue as efficient logistics in e-commerce, which is why if e.g. you have a large online store and want to avoid the risk of delays in goods deliveries – delegate logistics to our company Trans-Tok, to be sure that all orders in your company will be delivered on time without the risk of any delays.
What key elements must e-commerce delivery have, i.e. what aspects do customers ordering products in e-commerce stores pay attention to?
Running an online store requires the owner to constantly meet customer needs – also those in terms of fast delivery of products to home or office.
- Short waiting time for delivery, timeliness and speed of order fulfillment – these are very important aspects for online buyers who often order purchases to home or work, and fast delivery time is of particular importance and positively affects the purchasing process. That is why fast delivery plays an important role in the decision-making process.
- Availability of goods in the online store – for many customers such an aspect as up-to-date inventory of the e-store is very important.
- Same day deliveries – this is an aspect that constitutes a big challenge for business owners in terms of logistics. Especially for companies that do not have ordered logistics processes and have been thinking for a long time e.g. about delegating this task to an experienced logistics company. Therefore, it is worth taking care of this issue, because it is important for approx. 83% of online buyers, and the possibility of product delivery on the same day in your store will effectively increase the unit value of the basket.
- Special actions in the store – customers very often look for savings and therefore compare products to e.g. join the free delivery day action at the right moment and thanks to this save money on
- Domestic and foreign shipping – many customers due to location appreciate online stores that offer fast product shipments without territorial restrictions.
- Various forms of payment – implementation of modern payment methods for orders e.g. Blik or PayPal are aspects that facilitate shopping in your online store, which is why it is worth using such a solution to have more online store customers.
- Diversified forms of delivery in e-commerce – customers after adding products to the basket in an e-commerce store pay special attention to various forms of delivery e.g. whether a given store offers shipping via InPost Parcel Lockers, so that the customer can track the route of their order. Customers compare costs and want to have a choice among the most popular product delivery options and various courier companies, which is important for as many as 55% of customers, which is why it is worth taking care of this aspect in your online store so that shipping in e-commerce is instant and the customer does not wait too long for their order.
- Low shipping cost or free delivery – delivery cost such as e.g. courier delivery plays an important role in the decision-making process for many customers and on its basis many customers decide whether to order a product from you or from the competition, which is why offering low shipping costs where possible is so important.
- Personal pickup of the order – this is another quite important aspect for buyers, which is why it is worth having this option in your online store so that e.g. your customer can save money on product shipping.
- Easy steps in the process of resigning from purchase – if a customer decides to withdraw from the purchase, then an easy purchase resignation process should be implemented in your online store.
- Ecological products used to pack the product – in the case of ecological packaging you can score quite well with a potential customer, because awareness of using ecological packaging, which allows caring for the ecological environment, is growing in society.
- Inconvenient or complicated payment process – go through the customer’s purchasing path in your online store and catch any difficulties that require change, to be sure that your customers will be able to easily go through all purchasing processes in your store.
- Free returns and understandably described rules – this is a very important issue that makes the customer make a purchasing decision, so – check if the regulations, return policy is well described in your e-commerce store and try to simplify the message so that every customer can understand it without any problems.
- Opinions about the store – positive opinions about the store are of key importance for customers who plan to order a product in your store, which is why it is worth improving customer service so much to have a reward in the form of positive opinions from customers.
What don’t customers like in the e-commerce industry when they shop?
Adapting your own online store in e-commerce to customer needs is not only something worth taking care of to increase sales and facilitate shopping for customers, but also an aspect that cannot be ignored when you sell products in the e-commerce industry.
The e-commerce market is full of stores that compete with each other every day in many respects, just to have as many loyal customers as possible. Awareness of what elements disturb customers in shopping in your e-commerce store – will certainly help you improve the e-commerce store. However, it is also worth considering additional treatments that will make a potential customer easily increase the unit value of the shopping basket, and you will earn more money.
So what are the reasons why customers may not make orders in your e-commerce store?
- lack of implemented mobile store application – a properly programmed application would certainly facilitate and speed up shopping for your customers, which is why it is worth considering creating such an application if your store does not have it yet, so as not to lose many chances for greater sales
- too small readability of letters in your e-commerce store – it is worth improving this, because too small letters in an e-commerce store can demotivate the customer to buy.
- too complicated process of ordering a product online – think about how you can shorten the ordering process in your online store so that more customers want to shop with you
- inconvenient filling of forms on the website – too complicated, long purchase forms in the purchasing process can effectively discourage potential customers from purchasing.
- lack of responsiveness in the online store, i.e. non-adaptation of the e-commerce store to mobile devices – this is a huge obstacle for customers in shopping, therefore, if your e-commerce store is not adapted to mobile devices – necessarily do everything to change it.
Diversified forms of delivery in e-commerce, types of ecological packaging, method of packing packages up to well-secured goods and fast shipping in e-commerce – i.e. what factors motivate customers to buy?
What is important for my consumers? – that’s what the owner of every e-commerce store often wonders. One of the most important issues is diversification of delivery forms in such a way that your customer has an easy choice.
The Shoper report clearly shows that back in 2016-2017 most stores limited themselves to 2-3 delivery methods, and now more and more e-stores decide to diversify deliveries so that the customer has a greater choice and in terms of increasing sales this is a good decision.
Professional fulfillment service for e-commerce – delegate logistics of orders and returns in your online store to us to gain more time for store development
Do you run an online store and care about shipping management being simpler than ever before? Do you care about delegating product shipments in your e-commerce store? Does your company need a trusted carrier? Have you been looking for a long time for a company that will carry them out for you on time and without the risk of delays?
Benefit from the services of an experienced logistics company that has specialized for many years in providing fulfillment service for e-commerce. Delegating duties related to logistics, goods picking and timely transport of orders to your customers will allow you to develop
Take care of your e-commerce store to gain greater sales!
You already know what aspects to consider when improving your online store so that it is adapted to dynamically changing customer requirements. You also have access to information that makes you more aware of what factors stop customers from shopping in e-commerce stores!